Whether you are a new consultant or an established one, you will always be looking for ways to spread the word about your new business, or generating interest in hosting or attending an upcoming party. You may be thinking “I don’t know who (or who else) I could ask to be a hostess…”, or “I don’t know enough people to invite to a party….” I guarantee you know more people than you think you do.
Get out a piece of paper, and let’s start a list! Write down 10 people for each category, thinking about both local and non-local contacts. Try not to pre-judge adding any contact to the list by thinking “Oh they’d never want to buy/host/sell…” Trust me – if I had done that, an ex-boyfriend from long ago and far away would NEVER have been my very first sale (a gift for his girlfriend, who was a cancer survivor.) Soon you will have a substantial list of people who may be interested in buying, hosting, or selling. Think about what you might want to offer each contact, and put a B for buy, H for host, or S for sell next to their name, so you can organize your list, for step 2.
- F: Friends. Just like it sounds, these are going to be your first contacts to host or come to a party.
- R: Relatives. Whether it’s your sister next door, or your cousin who lives across the country, list all your relatives with whom you’ll share your new venture.
- A: Associates. These are your current and former co-workers, and any contacts you may know through business or service relationships, church, or association memberships.
- N: Neighbors. These may be your best contacts to be your first hostesses. They’re local!
- K: Kids’ contacts. Parents of your kids’ friends, their teacher(s), troop leader(s), and coach(es) are all potential contacts to notify about your business.
- S: Spouse contacts. Your spouse has a whole other network of potential F.R.A.N.K.S. to tap into! Be sure your spouse is sharing your information on his (or her) social networks, and making those warm introductions to you.
Now the hard part… telling all those contacts about your new business! Email, Facebook message, text, phone call… all good options. The key? It should be personal. I would not rely on a Facebook post that you hope they see, or recommend sending out a mass message “Hi! I started a new business! Contact me if you’d like to host a party!” We all get too much mass messaging already, and tend to ignore most of it, if it wasn’t personally directed at us. The more you can tailor the message to that specific F.R.A.N.K.S. relationship, the specific reason you are contacting that person, the better chance you will have for a favorable response.
Whether you’re brand new or have been around the block once or twice, building (or re-building) your F.R.A.N.K.S. list is a great way to get organized and stay fresh as you meet new people and expand your network. I personally have one master list that I just keep on adding to. It’s not fancy…. it’s on a yellow legal pad, and has turned into a valuable (albeit rather messy and scribbly) business tool. I can keep track of who from my original F.R.A.N.K.S. list have turned into customers, hostesses, and team members, and who I still have to contact. Your contacts are your most valuable business asset, and your own network is going to be your primary circle to get going (and stay going).
Are you thinking about starting a business? Contact me today for more information! Our team provides regular and ongoing training on this, and many other important business topics that will help build your success!