Maybe it’s just me, but I have a major aversion to the word “recruiting.” It just rubs me the wrong way… Recruit. Recruiting. Recruited. It feels militaristic, like I’m just a number, a transaction. In direct sales, using the word recruiting feels to me like it’s just about how big your team is, and the focus is simply on making it bigger and bigger. Quantity over quality. To me, recruiting does not convey anything around coaching, mentoring, training, communication, or any of the other and all the important things that are required AFTER you bring on a new team member. That’s what a sponsor does. A coach, a mentor, a friend. Someone who cares about your success as much as their own, and realizes that they will not be successful without helping their team be successful.
A recruiter brings someone into the business, but leaves the ongoing training and support to others. A sponsor builds an ongoing relationship with the new team member, and helps develop the plan that will get them them off to a strong start. A sponsor will also check in regularly, to build their relationship and mentoring, as the team member starts to sponsor their own consultants.
How to Sponsor:
- Know your business and be able to effectively answer questions.
- Connect personally, and get to know your new team member.
- Communicate effectively and demonstrate good follow-up.
- Show your passion and excitement for your products.
- Ensure your commitment to ongoing coaching and training.
In most direct sales businesses, the person who introduces someone else to the business will earn commission on that team member’s sales volumes. In most direct sales businesses, that person is also responsible for for the team member’s training, coaching, and development into becoming their own sponsor and leader. Let’s start to change the conversation about growing your team and business, and take away the stigma about it being all about the numbers and size of the team. Let’s make it about sponsoring, coaching, mentoring, introducing people to an amazing business opportunity, and helping them realize their own potential to be amazing.
What are your thoughts? Comment below and let’s discuss!
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