While growing my team and promoting with my direct sales business, I found myself being regularly questioned on how I had success. Was I cheating? Unethically stealing prospects from others? Buying my way to the top? Let me tell you, I was not. I live and die by the corporate policies and procedures, and my team will tell you I was the biggest compliance advocate.
Direct sales is inherently competitive. We are all looking for the same customers, hostesses, and team members. But unfortunately, some consultants choose to use underhanded and manipulative tactics, that indirectly tarnishes the reputation of all consultants. Consider these tactics – all of which I have seen done, or have had done to me.
Unethical Direct Sales Tactics:
- Stealing a customer from another consultant, by offering a bigger discount or free items.
- Stealing a hostess from another consultant, by promising bigger hostess incentives or higher sales.
- Stealing a potential future team member, by talking badly about the other mentor. Or, directly soliciting someone you know to be already working with someone else.
- Bashing another consultant within your own brand, in any public forum, chat room, or Facebook group.
- Buying the business package for a new consultant, to improve your “recruiting” numbers.
- Bashing another competitive brand’s product, quality, compensation plan, or service in any public forum, chat room, or Facebook group in an attempt to make your brand appear better.
- Plagiarizing any content from another consultant, such as a blog post or original graphic, but removing any source credit, watermark, or copyright.
- Posting a shopping link on another consultant’s Facebook fan page, when a customer inquires about purchasing.
Now consider these strategies. Combined with effective leadership tips, these are going to set the tone for your team’s culture, your leadership style, and how you will treat others and expect to be treated.
Ethical Direct Sales Strategies:
- Know your brand’s Policies and Procedures inside and out. When others violate them or compromise the equity or integrity of all consultants in your brand, give warning or report them.
- Get any required approvals required for using social media, advertising, or promoting.
- Treat others fairly and respectfully.
- If someone else is clearly working with a prospect, allow them to continue that interaction.
- Never ever spam your link onto another consultant’s social media site(s).
- If you are in a leadership position of mentoring others, teach them ethical businesses practices that reflect well on both the consultant and the brand.
This has to do with simply being a good person, treating others like you’d wish to be treated, and letting your reputation be your guide. My success comes from knowing my brand’s rules, finding ways to maximize technology completely within those rules, and teaching my team to be collaborative rather than competitive. When we share information freely, we will all grow and find success.