Whatever your follower count on your social media, you probably think it’s not enough. You probably compare yourself to others constantly, and think “man, that woman must be doing tons of business with her 5000 Facebook fans.” You probably wonder why on earth your own follower count isn’t higher. I mean come on… you’re awesome, right? Everyone should want to follow and like you!
I’m here to tell you. Stop obsessing over your follower, fan, and like counts. Seriously, just stop. And here’s why. THEY DON’T MATTER. Did you hear me just then? Cuz I was totally yelling.
Let’s try to take this out of social media terms, and put it into everyday language. You have 9 Pinterest followers? FAB! That’s the size of a small cocktail party. You have 29 followers on Instagram? AWESOME. That’s comparable to the number of people hanging out at your local Starbucks. You have 264 Facebook fans? YAY! That’s the number of guests that attended your sister’s wedding reception. You have 1732 Twitter followers? STELLAR! That’s how many people attended a local rock concert last weekend. Now, think about those groups of people wanting to hear what YOU have to say, and keep up with your statuses, your photos, and your life. They are following you because you are clearly awesome. They chose to follow you. No one twisted their arm; they clicked on “like” or “follow” all on their own.
Rather than focusing on follower count and obsessing over getting more, focus on engagement with the fans and followers you already have. Treat them well. Thank them. Love them up. Chat with your fans, and post things that show the real you. Share your unique awesomeness, ideas, and spirit. Give your fans content that will help them grow, engage, and connect. Challenge them. Entice them. Make them laugh. Treat your social media followers like family. When you find your online voice, you will find an audience that wants to listen.
Building relationships is the foundation of any social media marketing strategy. Sharing yourself, in all your quirky weirdness, is what makes you relatable and likeable. It’s why people will want to buy from you, and refer friends to you. It’s the foundation of any future business relationship. I would personally rather have a community of 264 Facebook fans that are highly active and engaged, than a follower count of 9784 that don’t know who I am and never engage.
Take a look at your social media follower counts. Are you solely racking up numbers? Or are you building community?