New fall catalogs are coming out soon.
Now what to do with all these old catalogs… If you’re a consultant who, like me, has extra catalogs from the spring, these are still very valuable! Just because they are outdated, you can still use them. Put your contact information sticker on the back, and in big bold marker, write “This one is old, but here’s what to do. Call me today, and I’ll show you what’s new!” Then, leave them anywhere there is a waiting room or people congregate, or anywhere you typically see people reading magazines: doctor offices, dentist offices, hair or nail salons, or even company break rooms or cafeterias. Don’t leave your business card; they are too small and will get lost. But people may browse the catalog, or even take it home with them. This will expand your reach, and hit a market that is likely within your target demographic. Let those old catalogs work for you!