I often get asked “what should I post on my Facebook fan page?” Great question!! As I have mentioned in the past, you should be following an 80/20 rule with your social media. This means that 80% of your posts should be NON product related! This may sound counter intuitive, right? “But Brenda, I want people to see what I’m selling!” Trust me – they know what you’re selling. Shoving it in their face constantly is annoying, and may lead to people unliking or unfollowing you. Would you watch a television channel that was all commercials, all the time? NO! People don’t come to Facebook for commercials. They come for the fun, interactions, friends, and community.
When thinking about your Facebook fan page (aka business page), you want it to reflect you – your personality – your interests. People are following you, because they like you, want know more about you, and share similar interests. Your most important job on your fan page IS NOT selling product. It’s building relationships and community. You do that by sharing yourself, and inviting others to like and comment!
Ideas for Content:
- Style. Clothing ideas, great pairs of shoes, pretty finger nails? All great examples of style. Ask “would you wear this?” “Which one of these should I get?” Show YOUR tastes, and invite your fans to discuss.
- Motivation/Quotes. If you like inspirational quotes, post them! Give your page a personality that is positive and uplifting.
- Humor. Now humor can be quite subjective, but if you like to make people laugh, your page is the perfect place for that. Share graphics that are funny, especially if they hit a certain demographic. My fans and customers tend to skew toward the “Mommy crowd” so humor targeted at that groups works well for me.
- Personal Pictures. People want to connect with the real YOU. Show pictures of your home office. What you’re reading right now. Your family. Your hostesses. Your team. You are a real person, and that is who they want to connect with. We all like glimpses into others’ personal lives. You have the perfect platform for that – your own page!
- Education/Tips. Do you have skill in a particular area? Share it! Maybe you rock vendor events. Or have an amazing display. Share how you do it! I share a lot of social media tips on my Facebook fan page, and people have followed because of that.
- Personal Success. We all want to be associated with those that we perceive as being successful, and we all wonder “how are they doing that?” By all means – share your successes! People will like your statuses and pictures, as a “congratulations.” As the old quote goes, “if it’s true, it ain’t braggin’.”
Now, when you start posting amazing new content, it make take a while to find the groove of what your fans are most likely to engage on. That’s ok! You are slowly retraining them. Be sure you are also engaging with them. If someone comments, comment back and use their name to make it even more personal. You should be posting 2-4 times per day, every single day, sprinkling in your business content every fourth or fifth post. That may be a picture of your product, an invitation to host, or information on joining. But again, less is more.
Facebook works on the concept of REACH. It’s not about like count, it’s about reach. When your fans like your content, your post shows up in the sidebar of their friends, thus expanding your reach to people with whom you are not currently connected. People who choose to like your page organically, have a much greater likelihood of engaging than someone who liked your page due to a ladder, a train, or any of the other ways you can artificially increase your like count. When someone likes a post based on the content you are posting, your reach will grow. This is why some pages have very high like counts, but very low reach. Chances are those pages have very low engagement – those fans aren’t liking, commenting, or sharing. Facebook sees pages purely on numbers. If a page is highly active (lots of engagement), it will keep that page active in newsfeeds longer even if it has a lower like count, thus providing more opportunity to expand reach.
Would you like to learn even more about social media? Join us now over in the Socialite Suite!