If you are a consultant for any direct sales brand, you should be thinking about your social media strategy. Your social media strategy will include all the things that you do online to engage your fans, promote your products, recruit future team members, and attract new customers. Many people think that having a Facebook fan page is their social media strategy… but it is so much more than that. If you answer NO to any of the following questions, you need to think more about how social media will be part of your overall business plan. Since most people start their direct sales business with the intention of engaging customers and team members, leveraging social media is one of the easiest and most consistent ways to do that.
- Have you defined your personal brand, and secured the appropriate naming rights for your social media sites, domain, and email?
- Do you have a personal website where you can display your personal brand, original content and writing, and direct traffic to your other sites?
- Are you leveraging all functions of Facebook for your fan page, including checking in, creating interest and custom lists, engaging locally, and providing stimulating content that will create fan engagement?
- Are you consistently posting to Facebook at the optimal times to reach the greatest audience, but not so much as to be annoying?
- Are you using Twitter, and automatically pushing your Facebook statuses, as well as using Twitter to source for new customers and engagement?
- Are you actively using Pinterest and cross-promoting your products with URL directors to either your Facebook page or business web site?
- Are you using Google+ or any other video conferencing technologies, to engage directly with customers, fans, or team members?
- Do you have a YouTube channel, where you can publish your own original video content?
- Are you on Instagram (or Flickr or other photo sharing sites), and consistently engaging fans with new product images?
- Are you creating your own original content and graphics, or just sharing other people’s content?
- If someone searches for your brand and city/state on Google, will they find you on page 1?
You’ve probably already noticed that those that are most successful, are highly visible online. You want to be sure that you can also stand out from others in your brand. Your overall strategy will include not only setting your business goals, but also your social media goals, and developing an integrated plan that incorporates a timeline to do that. Social media strategy is an important and integral part of the training that I offer to my team, so YOU can get found online. Even if you are not tech savvy today, or the list above makes you completely anxious, baby steps on Facebook, Twitter and Pinterest will improve your ability to be found locally in your brand, engage new customers and team members, and grow your business.
Let’s move at your pace, aligned with your goals. Let me teach you how! Contact me today.